Top Ten DRTV Categories!

1. Automotive
2. Beauty and Personal Care
3. Educational including Self Improvement
4. Entertainment and Travel
5. Health and Fitness
6. Housewares and Electronics
7. Sports/ Hobbies/ Collectibles
8. Weight Loss/ Diet
9. Psychic Hotlines
10. Business Opportunities

Young and old everywhere recognize names like TriplEdge® Windshield Wipers, Abdominizer®, Thighmaster®, Pocket Fisherman®, Buttoneer®, Shiwala®, Hairdini®, Ginsu® and Weed Terminator® for one reason and one reason only -- the power of Direct Response Television (DRTV).

The effectiveness of a large-scale national television campaign on product awareness is incredible. Many of the products listed above would have failed (several did, initially) without adequate advertising support. Why? If people don't know what your product does or the advantages it has over the competition, they won't know why to buy it. At EPI, we support products with millions of dollars in television and print advertisements -- educating and informing consumers about the benefits of new and innovative products.